I can totally relate to that article both personally as a pet owner, and professionally.......
I feel that our vet isn't too pushy, for instance, though Lilly had blood tests related to her Lupus previously, I haven't been pushed to have tests based on age, or prior to starting Gabapentin. Which I am happy with.
I had a look to see who owned our vets, and registered address is "The Chocolate Factory". (Independent Vet Care Ltd).
My main issue over the years is the huge turnover of vets, but this seems worse as I use one of the branch surgeries rather than the main surgery. I feel that this is a sign of a poor organisation....either they don't pay great or the structure/interpersonal relationships ain't great. And of course as a result, they don't know my pet.
In GP land however, there is a similar situation.....New GPs want to shop around, see where they want to work, where they fit it, but shun the responsibility of partnership with its financial commitment, responsibility, and commitment to the longer term generally. I guess I may have fallen into this group too if I was starting again, who knows......?
I do absolutely think it makes it MUCH harder deciding on what is best to do for your pet, there are so many options, so much conflicting information, and nobody to hold your hand through it anymore. Yeah, many parallels with human medicine, sadly.
I don't have insurance any more. I have no confidence in insurance companies, but that's another story.